Purpose can mean so many different things for different people. Purpose is a way to reason out and define the meaning behind what you do. Purpose could be self-centered. It makes me happy. I feel fulfilled. It makes money. Or maybe purpose is people-centric. It helps other people. It informs and educates. It entertains. Or purpose could be ideal or values driven. It’s a way to practice respect and compassion. It provides healing and restoration. It helps growth and development.
Each purpose valid, each reason meaningful, making purpose is a very subjective concept. For the sake of Productivity and Process, maybe Purpose can be a more specific and quantifiable concept.
I think Purpose can be better defined and clarified when asking and answering this question. What value or benefit do people want or need in their lives and what obstacles get in the way of obtaining it, and what is the solution to solving that problem? Being the source, provider of that solution can be Purpose. It is self-centered as in, it’s a knowledge, process or product that only you can provide. It is people-centric as in, it is helping people get something that will be a benefit or value. It’s also ideal and value driven because usually the transferring of solutions and value is a social, communal principle.
Purpose is what helps define what the Product is.