What is the real product?

Entrepreneurs have a vision of how they see the world and the people in it, how relationships should work, operate or relate to each other. Formulated from their experiences, connections and insight. They create a product or service that incorporates a system of their thoughts, beliefs and philosophy. The people form a company, the company uses the system, the people use the system to manifest the vision.

The vision isn’t about forecasting trends or predicting technology, it doesn’t need to be new, original or unique, it can be old, true and tested. The vision is of how they see things “working” together. Entrepreneurs need to be visionaries in this way but few realize that’s the actual requirement and even fewer will be remembered as such.