A thought, idea is abstract, ethereal. Not yet real. Not yet explicit. Getting thoughts out to become something real with value. That is creative work. An idea is raw, maybe it’s a vision, maybe it’s a thread, maybe it’s just a glimpse of what could be. The idea needs to go through a refinement, development, process. From just thoughts in the head – to spoken, the transmission from brain to mouth, a little rough, freeform, to hear it out loud, to see how it lands with other people – then written, filtering, refinement, being more intentional, refined and purposeful with the words – then designed, proposing a system of how this idea can be brought into the world – then produced, actually building the idea into reality.