It’s not an easy path to navigate the creative/business trajectory. But I think it’s been worth it even when sometimes the job doesn’t feel rewarding or satisfying, or feels like it’s not exactly what you’re looking for. But that’s all mindset, I’ve realized – It’s not what you’re doing, it’s bringing all of yourself to what you do. What I’ve found is this creative/business mesh is unique and needed. It’s a communication bridge between people that are all business and people that are all creative.
What I’m doing right now is rewarding, I feel challenged and it’s always something new – it’s a lot of “business” but using my creativity in a different way. But it also took time to gain that experience and sharpen my internal compass to leading groups, problem solving, design direction, buy-in.
So I guess one piece of advice would be, do what re-energizes you. Maybe something creative, design, art, writing or some physical activity. Embrace a beginner’s mindset as in learning how to make it a practice, keeping the “play” and staying re-energized to do it regularly. Build a process around getting better and better at it. Now this creative “process” that you create for yourself will be what you bring to your work. And this is what they will be paying you for, not so much what you do physically but the knowledge-base you’ve created for yourself that you can now bring to your work and team.